About Women 2.0 (2013-2015)
Women 2.0 was the largest global community for female founders in tech, based in San Francisco.

Challenge

To increase our newsletter click-through rate and subscribers.

Approach

• Began to address painkillers instead of vitamins for our audience. This meant re-evaluating their pain points and focusing on their most urgent needs; funding, mental health, and growth were of much greater importance to founders than a topic like brand design.

• Significantly reduced the amount of text

• Began to use gender-neutral language to generate greater inclusivity

Result

Open rates and click-through rates both increased by 2% - driving thousands of more readers to the site and subscribers grew to 30,000+.

…and earned a few Twitter shoutouts.