Work Experience
Hex | JUNE 2024 - PRESENT
Content Lead
Contracting at Pave | FEB - JUNE 2024
Content Marketing
SELF-CARE SABBATICAL | SEPT 2023 - JAN 2024
Took some much-needed time to restore, travel, write, and start an intensive 9-month leadership program.
Mode Analytics (Acq. by ThoughtSpot) | SEPT. 2019 - AUG. 2023
Senior Manager, Content
Senior Content Marketing Manager
Content Marketing Manager
Threads | FEB. 2019
Copywriter Contractor
Various Startups | JAN - MAY 2019
Content freelance for a variety of startups — content strategy, content editing, social media, website copy
Reelio (Acq. by Fullscreen) | SEPT 2015 - DEC. 2018
Content Strategist
Communications Associate
Women 2.0 | JULY 2013 - AUG 2015
Digital Audience Engagement Lead
Editorial Assistant
EDUCATION
B.A. Journalism
Minor: Human Rights & Justice Studies
San Francisco State University
SKILLSET & PROJECTS—A QUICK GLANCE
Running content from the top down, I’ve had my hands in everything from:
SEO and thought leadership strategy, using and experimenting with AI, content measurement in Mode, case studies, gated asset and webinar production, lead generation (tracking and measuring high-quality leads), running content ideation labs, social media (establishing brand voice/tone + competitive analysis, cadence, nearly all social media posts and copy), product announcements and product website copy, internal company-wide communications, freelancer sourcing/management, integrated marketing campaigns, and customer journey mapping/research.