Whitepapers
A Data Team’s Guide to Marketplace Survival and Growth
This paper met its goal by generating new marketplace customers and leads for Mode.
About: This guide was designed to help data leaders at marketplace companies strategize through uncertainty. It features C-suite data leaders and the strategies they took to guide their data team, and ultimately their companies, back to stability and growth amid volatile industry conditions. Access the PDF
A Data Team Maturity Guide
This paper brought in leads of various company sizes (SMB, MM, LG) and performed consistently years after its publish date.
About: This guide helps data teams see where they’re at and how they can evolve on a scale of 5 phases. Access the PDF
A Data Team’s Guide to Marketing Metrics
This was the second-highest lead-generator for Mode (second to a template PDF that I identified). After learning that so many data scientists were helping their marketing teams set up their metrics, I created this guide. Access the PDF
How to Make Sure A/B Tests Aren’t Leading You Astray
This draft was brought to me as a 12-page document with no section breaks or headlines. I collaborated with our Senior Data Scientist, Ph. D. to form a tighter thesis, include numerous section breaks and headlines, and to add a section on how to advocate for this test design at your company. Access the PDF
Articles
Adam Smith on Why Imperfect Foods’ Data Team is Now Leading From the Center
How Patreon’s Data Team Used Leading and Lagging Indicators to Monitor Growth
Articles that I edited and collaborated closely with SMEs on:
Company repositioning
The Next Chapter: Modern BI, With Data Teams at the Center - Edited for flow, clarity, and punch.
Case Studies
Interviewed customers and wrote the following case studies.