Whitepapers
How HubSpot scales data trust across 8,000 employees
Learn how HubSpot creates a scalable, high-impact data culture — one where insights don’t just exist but actively shape decisions.
A Data Team’s Guide to Marketplace Survival and Growth
About: How data leaders at Lyft, Patreon, and Domain guided their their companies back to growth amid volatile industry conditions in 2020. Access the PDF
A Data Team Maturity Guide
This paper brought in leads of various company sizes (SMB, MM, LG) and performed consistently years after its publish date.
About: See how data teams break into 5 phases of growth. Access the PDF
A Data Team’s Guide to Marketing Metrics
This was the second-highest lead-generator for Mode (second to a template PDF that I built). Access the PDF
Articles
Tony Avino, HubSpot: Nailing company communication about data
How data leaders are hiring, securing resources, and thinking about AI
How Patreon’s Data Team Used Leading and Lagging Indicators to Monitor Growth
SEO
Articles that I edited and collaborated closely with SMEs on:
Company repositioning
The Next Chapter: Modern BI, With Data Teams at the Center - Edited for flow, clarity, and punch.